Glossy paper looks great under shop lighting. At home, with a window on one side and a ceiling lamp above, it mostly reflects: the window in the afternoon, the lamp in the evening. A matte print simply looks like a picture. That is why we only print on matte paper.
What glossy does
Glossy paper makes colours a little brighter and blacks a little deeper, under even light. In a home, where light comes from windows and lamps at different angles, you mostly see the reflections. And if you put the poster behind glass, you get two shiny surfaces on top of each other.
What matte does
Matte paper spreads the light instead of reflecting it, so you see the picture from every angle. Colours come out a little softer, which suits most motifs on a wall you look at every day.
Our two papers
- Classic, 170 g/m². Included in the price. Good for most frames, especially behind glass.
- Premium, 200 g/m². Thicker and a bit more substantial in the hand. I choose it for prints that will hang without glass, or for gifts.
If you want the picture without paper and frame altogether, there is also canvas, stretched on a wooden frame and ready to hang.
So the short answer: matte, almost always. Then pick the size. My guide to poster sizes helps with that.
See also
Bestsellers